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The mistakes we mentioned in this article may not cover all the mistakes of all website but they are the most common. We hope that this article will be helpful for the online shop owners who are finding the answer for the big question “Why their website does not run so well?”.Here is the list for you to refer:



  1. Asking for too much information:



Of course, you may say that asking information is also the way to show that you are taking care of customers. But, you should recognize what is enough. A lot of customers feel annoyed just because you ask too much information related to details in a registration form, especially in the checkout process while they just buy a very simple product. In order to deal with this problem, you should:



  • Letting customers place an order without requiring them to log in

  • Minimizing question amount in checkout step

  • Keeping maximum payment options

  • Minimizing the shipping charges as much as possible

  • Following delivery date and time accurately


See more: One-page checkout, reasons why to choose



  1. Poor product details:


Poor product details will reflect two cases: one is your product is not good, the quality is also poor as in product details page and the other case is that you are also not confident about what you are selling, so how can you give customers the proper advice? It is the shortest way you break customers’ trust. You should display your products effectively in terms of images, text, font, etc. Some tips for you:



  • Uploading high-quality product images that are big enough but can be loaded faster

  • Mentioning every minute detail about the product



  1. Overdoing



It means complicating. You may want to show all the best things for visitors but have you ever thought that visitors feel overloaded and confusing, especially when you overdo with your homepage. When they want to search for some information but there are too many things on your site but it lacks the basic information, we beg that those visitors will leave your site just in a few seconds. You know the statement: LESS IS MORE? That’s so useful for this case. What you should do is:



  • keeping the font styles and colors to the minimum

  • Adding meaningful text and sufficient images


NEVER OVERDO!



  1. Making it device specific:


Your customers do not just use the desktop to approach your site, they have smartphones, tablet, laptop, etc. Don’t forget this fact when you design your website because the amount of smart devices users even exceeds desktop users. You don’t want to lose, you want more sale revenue? Making sure that your site will work well with both desktop and those smart devices.


If you are coping with one or more mistakes we mentioned above, you can follow some tips provided to fix, or in case you desire more professional support, you can ask for some eCommerce web design services to re-design your e-store! Good luck with your sale!


Recently, when consulting customers on web development, we received a lot of question on should we keep multi pages or merge pages on a website. In this article, we will look deeper into this problem, we will not tell you which one is better but we will try to analyze on how it can affect SEO and user experience so that you can better decide:



  1. SEO


Multi-page or single page, whatever you choose you still should remember that Content is the King, always provide high-quality content. Why? Because duplicated content will make customers annoyed when they have to read the same content over and over again without value added. More seriously, it will hurt your ranking on SERPs. So, I will not tell you multi pages or single page is better for SEO but whatever you choose, pay more attention to content.



  1. User experience


If your website comes with proper and great user experience, it will be able to engage customers to stay longer. When the time on site increases, your ranking will be improved as well. The best way to optimize user experience on your site is by putting yourself in your customers' shoes. A single page seems to help visitors save a lot of time for loading, having more relevant, useful, and interesting content on a single page may also encourage your visitors to stay on your page for longer but what I want to emphasize is Do they really feel comfortable when scrolling down a long page, especially when consumers tend to use mobile devices more than desktop. Therefore, it is so important to identify whether your particular target audience would prefer viewing long-form content on a single page or navigate back to the menu to find other similar content.



  1. Other considerations


Besides SEO and UX, there will still be some factors you should consider by asking yourself some following questions:



  • If we choose multi pages option, whether we have enough content to bring customers the best information.

  • If we choose multi pages option, whether users can find other relevant content among multi pages available.

  • If we choose a single page option, whether the content in the long form is interesting enough to encourage the customer to scroll down and read.


One more thing I want to say is that the advantage of merging page is all the information that users are looking for will be available on a single page, no more page loading, no waiting. However, everything in a page means no target for individual keywords as you can with separate pages. Too much content will make your page seem to be endless. Therefore, it will hard to say merging page and a single page, which one is better, it will depend a lot on your real website, the amount of content and how your SEO strategy would be.


The first smart device called Simon created by IBM appeared 20 years ago but smart devices have only actually boomed in about 10 recent years. Along with that explosion, the size screen size has been quite diverse; it has no longer been confined just in the desktop. Therefore, it is costly and time-consuming if you try to design the website for each screen size, your web design should be more flexible, or in other words, you need responsive web design.


What does Responsive web design mean?


As its name, Responsive web design or RWD can respond to the user’s viewport, device, or platform, or in brief explanation, your website can acclimate to any screen resolution. From the first start until now, RWD has changed a bit but in general, it still follows the three main primary concepts as follow:


- Fluid grids: they allow you to structure content in a predictable and consistent manner by adjusting the size and contents of the element in your site.


- Flexible images: They are the images that will be placed in a flexible grid having the max-width CSS rule applied at 100 percent. To avoid the problems related to slow loading time, designers should compress the images’ resolutions, so that they will work smoothly with smaller devices. Besides, you still have another choice that is set as a percentage of the width of the page as a whole.


- Media queries: A CSS3 module will control how styles will be applied


Why we should continue with Responsive Web Design?


The main reason is responding to the user's viewport and bringing them the best experience on your site because customers love:


- No directing. No duplicated app due to the limitation of mobile disk space


- The maintenance cost of multiple websites that use a single domain will quite high and it is also quite difficult and complicated to update. In case you choose another solution such as adding an extra codebase, you will need to pay more money for maintenance cost in long-run. Both solutions are more expensive than designing a responsive or adaptive website.


See more about the adaptive website: Adaptive Web Design – Do you know it?


Generally, a responsive website can address all of those concerns. If a single set of images, grids, and the like are automatically resized to fit the user’s viewport, then the UX is by definition more consistent than switching between two separate sites.


Let's summarize all the main advantages of responsive web design:


- Increase in visitor amount leads to an increase in conversion rates. According to the data collected through the years, a responsive website will gain 11% more conversion rate than normal ones.


- Forcing you to prioritize contents in your site makes the website stronger.


- Improving SEO because Google loves responsive


- Allowing you to be detail oriented, especially with designers who always care about details.


When your website goes down in Google ranking, a lot of negative effects will hurt the effectiveness of your business. Each web store is different and we have no common solution for all case but I will list some main reason in this article:

  1. Backlink Erosion

Google’s algorithms have gone a long journey from the beginning days when they entirely depended on incoming links to evaluate the value of a web page, but until now backlinks still matter.

When a website loses a lot of the links, it’d likely to take a dive. But one problem might come when a small number of backlinks but they come from high-authority pages have an outsized effect, when they are removed, the result is unimaginable.

The opposite of losing good links is gaining bad links accidentally or intentionally. So-called negative SEO might be the main reason. Spend some time to look deeply and carefully into your backlink profile for evidence of links from bad neighborhoods. I recommend you to use Disavow Backlinks tool but everything has both sides, you may shoot yourself in the foot by this tool.

  1. The Competition Has Stepped Up Their Game

The competition for ranking is the win-lose game, it means that when your site go up, competitors’ has to go down. In case your site goes down, the urgent task is taking a close look at their changes in terms of content, backlinks, and anything else that might cause their site to look better to Google. Looking at the whole picture will point the way to improvements for your site.

  1. Penalties And Algorithm Changes

This is a subjective reason. If web owners aren’t familiar with the rules and what Google does and doesn’t like, site ranking will be damaged. The first simple step is taking a look at Google Search Console, which will tell you about any manual penalties that have been applied.

In case no manual penalties, find more information about Google’s Webmaster Guidelines, you might do some things that Google doesn’t like.

  1. Sever/ hosting issues

Google always highly appreciates the websites that offer great and positive user experience. Slow-loading sites, excessive latency, and unresponsive pages are what Google doesn’t like. Google is also so friendly when providing us some tools to improve web performances such as PageSpeed Insights, Pingdom Tools, and GTmetrix.

When your host cannot work properly as it should have, no performance optimization and it’s time to think about upgrading to faster hosting or migrating to a web hosting provider.

  1. Random Fluctuations In Rank

This might be the most frustrating type of rank change: it’s often called the Google Dance or Google Flux and that’s the problem we cannot control by ourselves. A site will lose and gain ranking with no discernible reason as Google tweaks its algorithm or some other factor changes. The only thing we can do is continuously improving our SEO and wait your website comes back to its former ranking


Dear our friends,


2018 was a great year for us because you chose us as a trusted partner. We still have to try more to bring you a better service with awesome products in 2019.  Traditional Lunar New Year 2019 Holiday is coming. In this occasion, we will discount 19% on all items on Cmsmart with coupon code TET2019 to show gratefulness to our beloved customers from now to 12th, Feb 2018.


Cmsmart is going to celebrate  Lunar New Year from 2nd to 10th February 2019. Therefore, we have 9 days OFF at this time and we would like to inform you about this event in advance. During the time, we are sorry for any inconvenient of supporting which cause by us, hope you understand if your ticket is not responded promptly. With urgent issues, we will try to support you soon as soon as possible, please feel free to leave the ticket.


Enjoy warm atmosphere holiday with Cmsmart and save 19% on all items now!!!


Thanks and Best regards.


Cmsmart team.


 


 

In recent years, Responsive website may not be the strange concept with any people who are in eCommerce industry. So in this article, we will focus on 5 main advantages of a responsive website to online business owners. Hope you enjoy it!

  1. Super flexible

The sites with responsive design can be considered as fluid, the content of them will move freely across all types of devices and screen resolution, in terms of both grids and images. It just likes when you pour the water, it will spread out or draw in to make its contents fit any space and retain the appearance. Regardless of using desktop, laptop, tablet or smartphone, the content of search result will still appear the same.

  1. Excellent user experience

Although you are good at applying tools and have a lot of tricks related to building website, the fundamental factor is content, it is always the king, foremost success metrics. It enables visitors to consume content on any website through the device of their choice and preference, anytime. It is not exaggerated that responsive website expands your customers segmentation, it helps you reach consumers who use tablet, smart TV, laptop, etc, this market is actually a fertile market you should never ignore.

  1. Cost-effective

Responsive web design will not cost you too much money, it is evident truth. If you still feel confused, let's make a comparison. Instead of designing one responsive website, you need to design a website for desktop users, tablet users, smart phone users, etc. separately it will cost you more about three or four times. Moreover, the time you spend to design those things, you can use it to do other tasks that will benefit your business more. If you look at the aspect of SEO, a responsive website is better and more effective than others because you can get more traffic and leads from your website. And finally, your sale revenue and ROI will increase.

  1. So easy and convenient to manage

Using  a separate website for mobile and desktop to manage your campaigns will require far more efforts, resource and time rather than just using responsive website, you can see the whole picture easily and if you want to check any details, that is also OK, so convenient. One thing we want to remind that as mentioned in part 3, if you are in SEO campaign, a responsive website is the key factor you should take advantage.

  1. Highly recommended by Google

Don't forget the giant Google, they hold and control all the rules of the game. Google recommends responsive website because it uses one URL and same HTML irrespective of the device, that crawling and indexing the content become more easily than ever. When the supreme decider chooses you, you will be the winner in that race.

One mistake that a lot of business owners usually make is focusing too much on attracting visitors to their sites but almost ignoring the process of converting visitors into customers. And then, when they check the sale volume, they feel frustrated, sale revenue does not increase due to the troubles of adding items to shopping basket. Conversion rate optimization is a suggested method for this fact, it covers variety of aspects but one of the most typical things is what happens related to shopping cart, for more details, in this article, we will mention to a problem call: shopping cart abandonment.

In short, it occurs when customers  put some products on their basket on your sites but finally they do not proceed to the checkout. To make sure that you are not trapped in cart abandonment, let's consider some reasons why customers abandon their basket:

  • They are searching and intend to buy but some external factors such as phone ring or baby wakes up, so they decide to turn back tomorrow.
  • They just consider basket as a wish list, they add and only buy all when they are ready.
  • After all, your products are not what they really want
  • Checkout process is too complicated, they will choose the more simple one

How to improve your cart

Except for all the external and subjective factors related to customers life mentioned, the most important reason comes from the experience you provide them. They get stuck, feel confused and even disappointed when trying to use your checkout. If you find some solutions to simplify your checkout, reduce unnecessary steps, we sure that your cart abandonment rate will drop significantly. You can refer some product such as One page checkout for Virtuemart or Responsive Magento One step checkout extension. This two products from Cmsmart have the common feature is reducing checkout time and steps, so eliminating cart abandonment issues.

You can click to image to see the live demo

One page checkout for Virtuemart

More details

Responsive Magento One step checkout extension

More details

  • Running some user testing.
  • Putting yourself in consumers' position. Let's take a look over all your checkout and then critically analyze it. Only when you see yourself as a customer, under the objective look, do you recognize exactly where is it confusing, the text is fine or not, navigation button is clear enough? etc.

Besides that, you should make sure to do all the things mentioned below:

  • Removing the rest of the website navigation from the cart to avoid distractions
  • The delivery pricing should be clear and obvious
  • Never forcing to create accounts or registration
  • Providing multiple payment options such as Paypal, Amazon checkout or bitcoin, we mean anything related to your customers
  • Taking advantages of a postcode look-up/address finder solution
  • With mobile checkout, make sure each text entry box is set up to trigger the correct keyboard

In short, website design personalization is an extension of personalized marketing including marketing strategies and recommendations for each user. Generally, personalization experience is carried out by combining data collection and analysis, automation, and even algorithms. The final purpose is to make customers feel like this website is designed just for them. It might be an effective leverage tool for conversion rate but also might be a major undertaking to design and implement. In this post, we will analyze the merits and demerits of web personalization as follow:

  1. PROS
  • Give users personal experience

Among multiple choices available on the market, this kind of experience will differentiate your website from the crowd and hook a user for the long term. How would the personal experience be? It includes using a customer’s name, making recommendations, suggesting new products or services or even allowing a user to dictate the way a website looks, such as changing a background image or font size.

  • Offer better customer service

When customers highly appreciate your website, it also means that your customer service is good. Web personalization brings a close feeling for your visitors, it’s like you’ve already known them.

  • Create consistency

A personalized website experience creates consistency across devices. Regardless of the devices customers use: mobile, desktop or tablet, the look and feel of the content are still the same. This creates a distinct appeal for users that don’t want to be distracted by having to learn the same thing over and over again.

  1. CONS
  • You Don’t Always Get It Right

When you call customers by a wrong name offer a suggestion that offends their sensibilities, you might hurt their feeling and as the result, you lose them permanently. Working with online data and algorithms can be a pretty tricky business.

  • Get expensive fast

It will charge you a quite expensive cost, which is an undeniable fact. What you have to do is collecting and analyzing data, building profiles and personas, developing a user list and base and maintaining a team. You also need a design team that can actually create and develop these experiences for users across platforms. In a nutshell, that will not be an easy and simple process; it will require your time, effort as well as money.

  • Time-consuming

As I said before, that will be a journey and of course, it takes your time. Just think of how much research goes into the concept of personalization before you even sketch out the first wireframe. You can’t finish it just in one or two days. Even when your website has already launched, you still need to keep up with user wants and preferences. Maintaining a set of working personalization also requires revisions, constant updates and plenty of data storage and management, can’t stop the process.

Conclusion

There are both sides for everything and if you have the plan to go with website personalization, let’s make sure to plan it well and devote a team to perform ongoing maintenance and testing so that experiences remain fresh and engaging for users.

The decision of migrating to a new eCommerce platform for a site cannot be made just within one or two days, it is not slam-dunk decision even when you know that the new e-commerce platform will work faster and more efficient. This parsimony is also normal because each decision they make will always contain the risks and those potential pitfalls can be avoided if you can identify them. In this article, I will highlight three among those risks as well as how to avoid them to make your strategy works smoothly.

  1. Not considering about workflow changes

When migrating a new platform, it does not just affect your users in the way they interact your site but also affect how your employees do. An e-commerce migration will require a plan of using cross-functional process with the input of all impacted stakeholders across different business departments. Executive leadership and IT, marketing, sales and other departments should engage in this process from the beginning. Each department should draw the workflows involving the eCommerce platform, systems integrated into it in detail as much as possible. If a client approaches us about a major platform migration without having done this planning, this is a discussion we have before we create our proposal for them.

  1. Not understanding the benefits of the latest features in improving outdated processes

That you improve and change some functions of operation such as customer services, order fulfillment, and product information management will never be a simple and easy task, you cannot finish them just in one or two days. After working with a lot of business owners, I found that most of them fear the migration because they do not understand or have not ever considered about the outstanding opportunity a platform migration offers for them to deal with all inefficiencies and create better processes. Some others worry that current workflows will not be preserved if they migrate.

From my real experience, there are two most effective ways for you to choose. The first one is noting all areas they want to improve their daily work related to the e-commerce platform and services integrated into it. They should collect, evaluate for any return on investment, and add them to the project requirements. The second one will need the engagement of the technical and development teams. A new platform will offer more opportunities for easy integrations as well as more efficient processes that older platforms cannot.

Only when you solve these two mistakes, will the migration start with a more optimal list of requirement, but it is not enough, we still have the third mistake.

  1. Not testing the changes and training for staffs, just prioritizing full design and data migration

Testing the changes and training for staffs will influence every part of the migration. Testing the changes by setting up test site becomes so easy and quick now due to the availability of open source free themes and catalog data. Follow this plan, needed extensions should be installed and changes to standard processes on the platform, other integrations should be accomplished as well.

When you decide to try with something new, fear, uncertainty, and doubt are inevitable and trying open source solutions is not exceptional. It will be so great for both users and developers if they can an effective risk analysis before applying.

Open source solutions, as you know, offer users a business opportunity, allows cutting-edge code without license fees. However, nothing is totally free, of course, a lot of scaremongering has followed its rise. The risks are associated with using open source software that is heightened in comparison to proprietary software. You should never ignore dangers of copyright infringement and the potentially dire financial consequences. So, to help you be more confident when applying open source solutions, we want to give some ideas as follow:

  1. Risk is subjective

In fact, open source solutions tend to be supplied without any kind of indemnity, some people will feel understandably vulnerable. With several critical applications like network operating systems, it might be a risk too far. However, this risk can be eliminated by choosing proper supplier such as Red Hat for Linux, or we suggest you choose solution package on Cmsmart Marketplace because they provide indemnity protection against infringement suits.

Until now, you can see the increase in the numbers of organizations in both public and private sectors using open source solutions, which proves that this risk is not too considerable. While you have reputation providers, cost savings in license fees, the risk might be balanced, understandable.

  1. Are warranties worth it?

You should consider the following criteria: does the software provide uninterrupted and error-free operation, do the proprietary software supplier provide certain warranties in any event? The danger is that by incorporating code licensed under certain open source licenses (such as the GPL) into proprietary code, the entirety has to be released under the terms of the open source license, and a crucial income stream could be lost. So one question raised is how can this risk be eliminated? The answer is just one word: Education. In your marketplace's policy, you should include the explanation about why they should care about the differences between open source and public domain software.

A code library containing open source licensed code incorporated into proprietary code, together with the relevant licenses should be developed.

  1. No nasty surprises

The ideal solution is always undertaking an audit before releasing any proprietary software. However, if you have already been using open source solutions an audit of the code should be undertaken as soon as possible to eliminate any nasty surprises. Open source solutions represent a tremendous business opportunity for customers and developers alike. The potential savings in royalty payments alone are substantial.

All in all, it will never come without risks but they are manageable if you understand thoroughly about it. Therefore, here are what you should do:

For user:

  • Reviewing software licenses
  • Undertaking risky assessment analytic in the context of the overall objectives of open source solutions
  • Considering insurance or indemnity protection

For developers:

  • Implementing policy
  • Educating all staffs
  • Building an approved code library
  • Understanding thoroughly about which open source solutions licenses their staff can use

It is not by chance that any SEO campaigns, recently, usually stick to the social media campaign. Any marketing experts understand the importance of social media in improving search engine ranking. That is the theory, but how you can apply it to real life is always a question. And many people wonder that how you can make sure that your social media campaign is increasing your site’s search ranking? So, in this article, let's spend some times to discuss about some of the SEO strategies in terms of how they boost your social media efforts.

Getting more followers

It is not by chance that all shop owners desire the huge amount of followers for their online shop. A long list of followers is always an effective tool to improve site's ranking in SERPs. So, you may wonder How followers can affect your ranking? Here is the answer. When you share your content or information with your huge amount of followers, the chance that content is read will be HIGHER. Let's take an example with Facebook. Your account has 1000 followers when you share the news if 10% of followers are interested in your status, it means 100 people read your content. If 50% of people who read your news will share it with their friends, their friends also do the same. Can you imagine the spread power followers bring to your status?

Higher visible rate = higher CTRs.

Keep in mind that the pages with a massive amount of followers will always bag the top pages.

Learning to use social media metadata

Media metadata, in short, is a strategy allowing content to be shown in the best possible way when you share that content on social media, it will tell visitors exactly what you want to say. It relates to the data that is not visible by visitors, for other services, for example, Google search robots. Or it can be explained that media metadata use the language that platform can understand. It will stimulate audience about your content, improve longevity and make that data become more interesting, more shareable. If you choose Wordpress plugins for your site, that we add social media metadata is also more simple. One of the most popular plugins for this purpose is Yoast.

 Adding right keywords

Although social media is just a part of your whole marketing strategies,  it always plays an important role and so good for your E-commerce website. Therefore, keep in mind to insert the right keywords, they will improve the visibility of your posts and as the result, click rate and page visit will increase significantly.

If you optimize properly the title and description of your content that you share on social, it will highly appear in the result when the particular keywords that social media users search match with keywords and related topics you choose for that content. You also do as when you make SEO planning. Besides the focus keywords, you need to list the relevant keywords you may use in some posts and then insert them into title and meta description. If you follow this suggestion, the visibility will be improved amazingly, we are sure!

If you are a regular customer of the websites, you may be familiar with the term “Homepage”. In general, it is the first page a visitor navigating to a website from a search engine will see, and may also serve as a landing page to attract the attention of visitors. Most of web owners put all their effort into the alluring, convincing or seducing the visitor down the funnel, but not all of them can be successful with this task. To help you deal with this issue, we provide 15 tips for making your eCommerce homepage a conversion magnet.

  • Give them an Ever-present Search Box

You should make sure that your search bar is presented everywhere so that visitors can explore any hidden corners of your homepage because when they are in the bottom of your page, they tend to be lazy to scroll all the way up only to find the search box.

  • Organize the Navigation Bar

Despite different preferences and tastes, the common characteristic of most online buyers is leaving if the website is poor navigation. Switching cost for buyers in this industry is really low and you should make sure your visitors easily find their way around your website by placing the navigation bar at the standard and reasonable positions (horizontally on top and vertically on left).

  • Use Browsing History for Personalization

Generating a personalized customer experience is the next crucial thing in eCommerce. Data such as location, traffic sources, what customers bought and what pages they viewed can greatly improve customer service and foster loyalty.

  • Have a Persistent Shopping Cart

A long-term cookie established will allows customers to view their cart during subsequent sessions for a given period of time. Owning a persistent shopping cart can go a long way in checking cart abandonment, the reason comes from the fact that 24% of customers leave shopping carts so that they can come back and purchase later.

  • Announce Location and Phone Number

The truth is that websites for real business purpose are many but the fake is also not few; therefore, visitors tend to be suspicious and apprehensive. Displaying your board line number and physical location of the company is a great idea to build the trust with customers and prove that you are not a crook.

  • Flaunt Popular Partners and Associates

Sometimes, lack of a few things is not matter; you can totally borrow it from your friend or colleagues. If you are not a name to reckon with, flaunt your famous partners’ names. That’s ok to increase your credibility.

  • Have an Easily Identifiable Sale Section

E-tailing Group study reveals that 47% of online shoppers desire to buy only discounted products and 62% of buyers are looking for a separate section of products on sale. So, all you need is displaying all the discounted products on your homepage, lining them up in a separate section and dedicating it to the discount seekers.

  • Declare Free Shipping

Even when you offer low-cost products but they can become not really cheap with your customers due to shipping cost added; cart abandonment can occur. If you charge no fee for shipping, let’s declare it, it just like you extend a hand for a warm handshake but get a high-five in return.

  • Bring All ‘Ways to Save’ Under One Roof

Customers will feel actually thankful if you offer them discounts or freebies on your website through coupon codes, loyalty points and newspaper cuttings and design a one-stop bar or menu for them.

  • Make Use of a Cool Modal Box

A homepage with too much different highlight elements will cause the confusion to visitors. Modal windows will enable you to drop off a big element and instead make it float above the page. It helps the user deal with the trouble of loading a new page and offloads some burden off the shoulders of the main page.

  • Launch a Live Chat Widget

When you invest in a live chat software, you will be able to get the information about how long visitors are staying on a page, where they come from, which can help you hand hold them down the sales funnel.

  • Use Life-size Background Image

The truth is that the number of images is not really crucial, even a single image conveys messages a lot more than a dozen elements put together. An appealing image can show high-quality, care and aesthetic sense.

  • Don’t Blindly Trust the Trust Badges

Actual Insights provides the data from their study that 75.66 shoppers admit trust logos can affect their sense of trust for a specific website but the same percentage of respondents also express that they once did not purchase a product as they could not recognize any of the trust logos.

  • A/B What Products to Display

The homepage is not a wide place and it cannot display all your products and services. We highly recommend that only the most popular or the most desired products should be placed on the homepage. You can totally finish this task by running A/B test.

  • Create Scarcity to Get Them Hooked

Now, this kind of tactic is usually reserved for the category or product pages. But when looking into Sohofixed example, they reversed the trend by displaying a beautiful bike on its homepage and writing an apologetic “Sold” under it to get the visitor interested. It almost makes you feel sorry for yourself for not being able to possess that bike.

Dear our beloved customers,

Christmas only comes once a year but the love from Cmsmart for you comes during the year. What is your wishes on Christmas day?

Cmsmart brings a BIG gift for you on this occasion with 19% OFF on ALL products and solution packages. Save your huge money on the end of year now with coupon code Xmas2019.

This program lasts only for 1 week from 24 to 31 December 2018. 

Don’t lose your chance to start your business at the lowest cost ever!

Sincerely,

CMSmart Team

 

The massive success of the marketplace model with the typical example like Esty, Themeforest seems to inspire smart business owners a lot. Where is this success from? An easy method for you to host third-party vendors. This business model seems to be more complicated than other traditional online stores; therefore, you will require an eCommerce platform with the unique functionality multi-vendor marketplaces. In this article, I will list the three most strong e-commerce platforms for marketplace model along with their typical example, in the view of a long-year experience developer and hope you find it helpful.

  1. WordPress with Multi store WordPress theme package.

More than a simple theme, this product from Netbase team is a complete solution for the marketplace. It’s affordable price-wise and easy to use thanks to its familiar WordPress interface, WordPress is always famous for its easy to use and convenience. Multistore WordPress theme comes with all necessary plugins including:

  • SiteOrigin Page Builder: build responsive grid-based page content that adapts to mobile devices with pixel-perfect accuracy just by drag and drop. So you can create widgets without writing any single line of code.
  • Multivendor with all functions related to managing orders, vendors and products such as Birds Eye View With Reports, Dashboard For Each Seller, Each Seller Setup Their Store Settings, Order Status Counter Widget On Seller Dashboard
  • Other WordPress plugins are integrated including Ajax cart, Quick view, Color Swatch, Mega menu, etc.
  1. Magento with Magento 2 marketplace theme package

Magento is known as the strongest platform among a lot of Ecommerce platform available in the market. Therefore, it is not too strange that Magento appears as the ideal platform to build a marketplace website. Magento 2 marketplace theme package comes with a fully-functioning multi-vendor marketplace:

  • A theme with a perfect interface: powerful and creative header and footer, colors can be customized easily, all kinds of products are classified clearly.
  • Multivendor with all functions that support your management process in terms of orders, vendors and products and services. It also allows admin and sellers to add video and manage reviews to build the credibility of a website.
  • Other Magento extensions and featured are added: Magento 2 Quick view, multi-currencies, and languages, multi Google fonts, Cross-browsers, etc.
  1. CS-Cart Multi-Vendor Edition

With the version of CS-Cart, your marketplace will be a feature-rich but pricey multi-vendor marketplace platform.

CS-Cart definitely has the best default search functionality. Customers can sort and filter by a variety of options.

But even better is that each vendor’s profile page includes an option to search only that vendor. None of the other platforms offer this default functionality.

You can choose to enable or disable reviews globally or for individual products. Customers can only review individual products, though. There’s no aggregated vendor rating.

You can set the commission rate for individual sellers. Commissions can be either percentages or flat fees. When customers pay, the money goes directly to you (the site administrator). You then distribute the money according to the commission structure.

The last words,

The three e-commerce platforms we mentioned above are the three brightest candidates for you when choosing a platform to build marketplace model. What would be the best will depend a lot on your requirement but we hope that through this article, you can make the sound decision.

In 2017, just only US, 156 billion dollars was spent in mobile ecommerce and this figure is expected to increase significantly in 2018 and beyond. Google also starts to prioritize the websites which are mobile friendly. So, it’s time for you to optimize your site for mobile users and checkout process is not exceptional. How? This article will provide you 7 recommendations

  1. Pinch and zoom mean cart abandonment

If you haven’t optimized your website or checkout page for mobile devices, it means that each time customers go to this page, they have to rely on pinch and zoom to be able to see clearly what they’re doing. Nightmare with any users. Customers will abandon immediately because no one is patient enough to put up with it.

  1. Simplify the checkout process

Some customers said that they felt unsafe when checking out online. What I mean here is not the security. Let’s think about the fact that, when you go to checkout process with multiple steps, each time you find yourself writing wrong information (just suddenly remember) you have to load back, wait and then fill again. Too complicated and waste time. The only solution for this issue is applying one step checkout process by removing all distractions on the page, and just give them what they need.

  1. Never forget grammatical check

Visitors may be more forgiving with a quick typo in a blog post but it is more serious in checkout process when everything needs to be clear and accurate. Even when they already decided to buy, grammar error can also cause some negative feeling. You provide good product quality but your site appears with a poorly written text that is sloppy, unprofessional, and untrustworthy. Customers might feel that you don’t respect what you provide them.

  1. Checkout as a guest

It will be always the best if customers register with you and you can contact them to promote more sale; however, asking them to register before making purchase really slows down the checkout process and it will annoy customers, especially people who use mobile devices. To provide the best UX, you can give customers two choices, register before checkout if they want, checkout as the guest if they don’t want. They can check out faster and still can register later if they feel necessary. One solution to encourage customers to register is incentivizing with a coupon code or special offer for new members.

  1. Design your mobile buttons

Using finger to touch is totally different from clicking by the mouse cursor, the finger is much bigger. Therefore, mobile buttons should be a bit bigger to be readable and clickable. Amount of distance between them is also the thing that you should calculate carefully.

  1. Simplify checkout form

Filling checkout form with endless fields and unnecessary information will be never a good choice, it’s nothing short of a pain. That’s the reason why we suggest you simplify checkout form. The less they have to do, the more likely they are to complete the checkout process and return as a customer.

  1. Autofill customer’s data

One more recommendation for checkout form is when customers fill the form, let’s make everything become more convenient by auto-populating certain parts of it for them such as ZIP code, address.


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